As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner. To learn more about our colored hair products, color-toning products, keratin shampoo, and the entire range of Nexxus products visit nexxus.com
We currently ship within the United States only.
Orders are processed within 1–5 business days before they ship. Once your order is on the way, estimated delivery is typically 7–15 business days, depending on your location and carrier timing.
You’ll receive tracking information once your order has shipped, so you can follow your pretty finds all the way home.
Please make sure your shipping address is correct at checkout. Dolce West is not responsible for delays caused by incorrect addresses, carrier delays, weather, holidays, or other shipping interruptions outside of our control.
We accept returns within 30 days of delivery.
Items must be unused, unworn, unwashed, and in their original condition with tags attached and proof of purchase included.
Please contact us before sending anything back so we can approve your return and provide the next steps. Return shipping is the customer’s responsibility unless the item arrived damaged or incorrect.
Once your return is received and inspected, we’ll process your refund or exchange based on the item’s condition and approval.
Use the Dolce West women’s size chart to compare bust, waist, and hip measurements before ordering. Sizing may vary by style, fabric, and brand. size chart
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